Who Is Kérastase GCC?

Kérastase, part of the L’Oréal Group, is a global leader in luxury haircare. Known for innovation and elegance, the brand holds a strong reputation worldwide. However, in the GCC region, they needed to reinforce their digital presence. To do this effectively, they required a localized approach to beauty marketing that could connect with consumers across diverse markets.

Why Kérastase Needed Our Help

Despite their global prestige, Kérastase GCC faced specific regional challenges. They needed support to:

  • Create and adapt digital creative assets for social media, performance ads, and e-commerce platforms such as Amazon, Noon, Namshi, and Ounass.

  • Manage the Gloss Absolu range launch with a detailed beauty marketing strategy, including asset mapping, content planning, and promotional campaigns.

  • Develop User-Generated Content (UGC) initiatives that would bring authenticity to their digital presence.

In short, Kérastase required more than global assets. They needed localized, impactful beauty marketing to stay competitive in the GCC.

What We Did and How We Did It

Our team at Marketing from A to Z (MAZ) designed a comprehensive solution. Every step was tailored to the GCC market, ensuring that Kérastase’s campaigns remained on-brand while resonating with local audiences.

1. Full-Funnel Creative Production
We led the creation and delivery of all beauty marketing assets across the region. This included:

  • Social media visuals optimized for Instagram and Meta channels.

  • Performance ad creatives tailored for awareness and conversion.

  • Retailer-specific images and banners adapted for Amazon, Noon, Namshi, and Ounass.

2. Gloss Absolu Launch Strategy
To ensure the launch of Gloss Absolu stood out, we developed a clear beauty marketing strategy. This included:

  • Asset mapping and campaign planning.

  • Aligning content delivery with media buying schedules.

  • Promoting the range with localized storytelling to connect with GCC consumers.

3. UGC Campaigns to Boost Engagement
We created and coordinated UGC initiatives to highlight authentic voices. Real users and influencers shared their Gloss Absolu experiences. This content was then repurposed across social media, ads, and e-retailer platforms. As a result, the campaign felt authentic, engaging, and community-driven.

How It Turned Out

The campaign achieved strong visibility across GCC markets. Kérastase became more consistent and recognizable across social channels, ads, and e-commerce platforms. At the same time, the UGC-driven beauty marketing strategy deepened consumer trust and increased engagement.

By combining premium visuals with authentic content, Kérastase GCC successfully bridged global luxury branding with local consumer expectations. This outcome illustrates how powerful beauty marketing can be when it is executed with precision and cultural awareness.

Conclusion

This case study proves that even global leaders need tailored approaches to succeed regionally. Through creative production, launch strategy, and UGC campaigns, our team delivered a fully integrated beauty marketing strategy that resonated across the GCC.

At MAZ, we help beauty and luxury brands grow with services in content creation, social media marketing, and e-commerce optimization.

Looking for tailored beauty marketing solutions?

Contact us and let’s build your success story together.